Every product or service is meant to be communicated to HUMAN BEINGS. Every person or group of people has their own history, culture, expectations and dreams. Analysing deeply the target you want to communicate to is the first step to send your message accurately. That’s why all my work is based on a very simple, human and efficient method:
To examine in detail in order to discover meaning, essential features.To break down into components or essential features.
The act or power of forming a mental image of something not present to the senses or never before wholly perceived in reality. Creative ability.
The exchange of thoughts, messages, or information, as by speech, signals, writing, or behaviour. Interpersonal rapport.